The tagline 'The Veterinary Perspective' must always remain in English and not be translated.

The font for all taglines should be Poppins SemiBold. In digital assets such as emails and websites, the tagline sits underneath the headline.

Wherever there is body copy sitting underneath a header, it should sit directly under the headline. Therefore, the tagline should move to the bottom-left.

For brochure covers, and other assets where an image covers the bottom-left space, the tagline should sit at the bottom-left of the available blank space.