Dechra Social Media
Dechra social media accounts should follow this guidance.
Profile Photo
The logo should be used on as the profile image for all Dechra the social media accounts.
MADAM Reference: #1280
Cover Photo/Header
A standard social media channel header must be used on all Dechra social media channels and groups.
For Facebook Business Pages, the header graphic must include:
- An image shot following the Brand Guidelines photographic principles
- No text
All specious options are available in MADAM.
For LinkedIn and Facebook Groups, the header graphic must include:
- A Dechra brand headline (to be translated into local language)
- The Veterinary Perspective tagline (Must always be in English)
- An image shot following the Brand Guidelines photographic principles
Several options are available in MADAM for both social platforms to include 5 different brand headlines, alternative brand colours, languages and species.
Search for Social Media Header in Dechra Branding folder.
Alternative content acceptable when the photographic principles are used.
LinkedIn Company Description
“Dechra is an international specialist veterinary pharmaceuticals and related products business. Our expertise is in the development manufacture and sales of high-quality products exclusively for veterinarians worldwide. We are driven by our purpose of the sustainable improvement of local animal health and welfare.
We have sales and marketing organisations in 26 countries and market our products in 63 other countries worldwide through distributors or marketing partners.
We see things from The Veterinary Perspective.
We continue to grow because we understand the challenges veterinarian face. We provide training, support and information that helps them help animals. Accessible science that enables vets to communicate with owners and farmers better. It’s this perspective that makes us a preferred supplier. Understanding customers is built into our business model. We give veterinarians what they need, from everyday evidence-based treatments to knowledge on rarer diseases. To ensure our growth, we’re not just an animal pharma company. We’re the veterinary professional’s pharma company.
#TheVeterinaryPerspective.
Find out more about our company on our company website www.dechra.com “
“We see things from the #VeterinaryPerspective”
Facebook Page (255 characters)
“Dechra is an international specialist veterinary pharmaceuticals and related products business. Our expertise is in the development manufacture and sales of high-quality products exclusively for veterinarians worldwide.” (219)
Facebook Intro (101 characters)
“We see things from #TheVeterinaryPerspective.” (44)
Facebook Group
“This is a closed group for qualified veterinary professionals.
** Followed by same description as Facebook and LinkedIn
Youtube
“Dechra is an international specialist veterinary pharmaceuticals and related products business. Our expertise is in the development manufacture and sales of high-quality products exclusively for veterinarians worldwide. We are driven by our purpose of the sustainable improvement of local animal health and welfare.
We have sales and marketing organisations in 26 countries and market our products in 63 other countries worldwide through distributors or marketing partners.
We see things from The Veterinary Perspective.
We continue to grow because we understand the challenges veterinarian face. We provide training, support and information that helps them help animals. To ensure our growth, we’re not just an animal pharma company. We’re the veterinary professional’s pharma company.
www.dechra.com
Note: The Veterinary Perspective tagline must always be in English
Content
Please adhere to the Dechra Tone of Voice when publishing on social media.
The hashtag #TheVeterinaryPerspective should be used in Dechra social media posts where appropriate to build awareness of the Veterinary Perspective.
Please refer to the full Brand Guidelines document for further guidance on presenting the brand.
