Therapy area or species logo

If the asset is therapy area or species led, then the therapy area or species logo should be the primary lead. Ideally this should be in the top left position.

This should be clearly visible against any background images.

The relevant product logos should also be present in a secondary position and can be treated in white to allow easy integration with campaign assets. These should again be clearly visible against the chosen background. The Dechra logo must also be present in a tertiary position.

The Academy logo can also be present if required. This can be full colour or white depending which is clearest against the chosen background.

Font

Fonts should be defined by the individual therapy area or species branding.

Colour

Colour should be defined by the individual therapy area or species branding.

These colours cannot be combined with the Dechra brand colour palette.

Imagery

Imagery should be defined by the individual therapy area or species branding.

This should not be combined with the Dechra brand elements such as the D-shaped device.

Imagery must also be relevant to the product, therapy area or species being communicated about. For example, surgical images should not be used for treatments such as dermatology.

See examples of how to use the Dechra brand with Therapy Area or Species Brands here.