What Is the Asset Objective?


It is important to identify the objective of the asset first. Use this decision tree to identify the brand hierarchy required. The brand hierarchy is listed at the bottom of the tree, which includes: ​

  • A – Dechra Brand-led​ 
  • B- Product Brand-led​  
  • C- Therapy Area or Species-led​  
  • D- Dechra Academy-led​

​Guidance for each Brand Hierarchy is included in its own dedicated area. Use the top menu to navigate to the section you need.


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