Social Media & Digital Examples
Example A: Otitis - Lifelong Ear Partnershop
Primary: Therapy Area brand (Campaign assets and imagery used.)
Secondary: Product brand (Logos of relevant products present.)
Tertiary: Dechra brand (Logo included.)
Example B: Otitis – Lifelong Ear Partnership
Primary: Therapy area (Campaign assets and imagery used.)
Secondary: Product brand (Logos of relevant products present.)
Tertiary: Dechra brand and Academy brand (Both logos included.)
Example C: Connected by Care
Primary: Species-led (Connected by Care logo, font, colours and imagery used.)
Secondary: Dechra brand (Logo included.)
Example D: Connected by Care
Primary: Species-led (Connected by Care logo, font, colours packshot and imagery used.)
Secondary: Dechra brand (Logo included.)
Printed Materials Examples
Example F
Primary: Therapy Area (A&A logo, campaign fonts, colours and imagery used.)
Secondary: Not included.
Tertiary: Dechra brand (Logo included.)
Example G
Primary: Therapy Area (Logo, fonts, colours, pack shot and imagery used.)
Secondary: Product brand (Logo included.)
Tertiary: Dechra brand (Logo included.)
Example H
Primary: Therapy Area (Logo, fonts, colours and imagery used.)
Secondary: Not included.
Tertiary: Dechra brand and Academy brand (Both logos included in less prominent position.)
Example I
Primary: Therapy Area (Logo, fonts, colours, combined packshots and imagery used.)
Secondary: Not included.
Tertiary: Dechra brand (Logo included.)
