Product Brand Logos
If the asset is product brand-led, product logos should always be largest and present in the most prominent position. Ideally, this should be the top left position.
The Dechra logo should always be present in a secondary position. This must be in white or Dechra blue depending on which is clearest against the chosen background.
This must also not be combined with the Dechra brand elements. For example, this should not be placed inside a D-shaped device.
The Dechra Academy logo can be added in a tertiary position if required. This can be used in full colour or treated in white depending on which is clearest against the chosen background.
Find out more about how to use the Dechra logo here.
Colour
Colour should be defined by the individual product’s branding or campaign design.
These colours cannot be combined with the Dechra brand colour palette.
Fonts
Fonts should be defined by the individual product’s branding or campaign design
Product Brand Imagery
Imagery should be defined by the individual product’s branding or campaign design. This should not be combined with the Dechra brand elements such as the D-shaped device, colour palette or font.
The minimum size the standard Dechra logo can be used with a tagline is 25 mm. If the logo is to be used at sizes below this e.g. on display ads, the reduced Dechra logo MUST be used without any wording underneath.
See examples of how to use the Dechra brand with product brands here.
