Social Media & Digital
Example A
Primary: Product brand (Logo and campaign assets.)
Secondary: Dechra brand (Logo included.)
Example B
Primary: Product brand (Logo and campaign assets.)
Secondary: Dechra brand (Logo included.)
Tertiary: Dechra Academy (Logo included.)
Example C
Primary: Product brand (Logo and campaign assets.)
Secondary: Dechra brand (Logo included.)
Example D
Primary: Product brand (Logo, imagery and packshot used)
Secondary: Dechra brand (Logo included.)
Example E:
Primary: Product brand (Logo, imagery and pack shot used.)
Secondary: Dechra brand (Logo included.)
Example F
Primary: Product brand (Logo and imagery used from campaign assets.)
Secondary: Dechra brand (logo included.)
Example G
Primary: Product brand (Combined product branding for therapy area.)
Secondary: Dechra brand (Logo present on App homepage.)
Printed Materials Examples
Example H
Primary: Product brand (Logo and campaign assets used.)
Secondary: Dechra brand (Logo included.)
Example I
Primary: Product brand (Logo, assets, imagery and packshot used )
Secondary: Dechra brand (Logo included.)
Example J
Primary: Product brand (Logo, assets and imagery used)
Secondary: Dechra brand (Logo included.)
Example product case study: Zenalpha
Example G
Primary: Product brand (Campaign logo and assets used.)
Secondary: Dechra brand (Logo present on website banner.)
Example H
Primary: Product brand (Campaign logo and assets used.)
Secondary: Dechra brand (Logo present on Dechra social media profile image.)
Tertiary: Academy brand (logo present.)
Example I
Primary: Product brand (Campaign assets used.)
Secondary: Dechra brand (Logo included.)
Tertiary: Academy brand (Logo present on training homepage.)
Example J
Primary: Product brand (Product logo and assets used.)
Secondary: Dechra brand (Logo included.)
Example K
Primary: Product brand (Product logo and assets used.)
Secondary: Dechra brand (Logo included.)
Tertiary: Academy brand (Logo included.)
Example L
Primary: Product brand. (Product logo, pack shots and assets used.)
Secondary: Dechra brand (Logo included.)
Exhibition Stand Examples
Example M
Primary: Product brand (Campaign assets dominate the stand.)
Secondary: Dechra brand (Logo and brand colour introduced on separate item to avoid combining product and Dechra branding.)
Example N
Primary: Product brand (Campaign assets dominate the stand.)
Secondary: Dechra brand (Logo included on central desk and separate sections of stand, including Dechra brand headline and ‘about us’ text.)
Example O
Primary: Product brand (Campaign assets dominate the stand.)
Secondary: Dechra brand (Logo and brand colour introduced on separate item to avoid combining product and Dechra branding.)
Tertiary: Academy brand, (Assets included on separate banner to avoid directly combining Academy assets with product assets.)
Example P
Primary: Product brand (Campaign assets dominate the stand.)
Secondary: Dechra brand (Logo included on central desk and separate sections of stand, including Dechra brand headline and ‘about us’ text.)
Tertiary: Assets included on separate panel to avoid directly combining Academy assets with product assets.
