Our new
market positioning

By seeing things from the Veterinary Perspective, Dechra puts the focus back on veterinary professionals. We care about veterinary professionals, and we understand them and the challenges they experience on a daily basis.

From solving the extraordinary every day, to giving the best care to their patients, to developing relationships with owners and farmers, to helping their businesses thrive, veterinary professionals need a partner who understands their needs and gives them the support they deserve.

At Dechra, that’s what we do. Their challenge is our challenge. That’s why we strive to give veterinary professionals the training, support and information they need to provide the best care and enable better communication with owners and farmers.

And we look at developing our evidence-based treatments from the Veterinary Perspective – helping the veterinary community prevent, control and manage rare, misunderstood and common diseases. We’re not just like other animal pharma companies. We are the veterinary professionals’ pharma company because we approach everything from their perspective.

Dechra. The Veterinary Perspective.

Our messaging

How do we differentiate ourselves from other animal pharma companies and truly connect with veterinary professionals, without forgetting the foundations of science?

Trust in the best care

Leading science made accessible

The experts in specialist knowledge

Veterinary professionals can trust Dechra to provide them with the best care, service and products. Not only for them, but for their clients too.

We recognise veterinarians’ passion and truly care about them. That’s why they can trust us to provide the best support for their unique challenges and goals, and to deliver the best quality products and services that improve animal health.

They can trust us to provide long-term continuity of care.

We go above and beyond to provide market-leading training and expert support services.

We give veterinary professionals training and expert support around the world, to help them in their mission to improve the health and wellbeing of animals. Veterinary professionals can trust Dechra to make global innovations accessible to them, no matter where they are.

We are the experts in specialist knowledge. We help veterinary professionals to solve the extraordinary every day.

Veterinary professionals can trust Dechra to provide market-leading expertise in sectors that are difficult to diagnose and treat, but critical to animal care. Our specialisation helps veterinarians grow in their profession and their ability to treat challenging diagnoses.

Dechra is there to help veterinary professionals achieve better outcomes for their patients and practices.