Dechra Academy Brand logo

The Dechra Academy logo should be prominent on the asset. In instances of motion graphics, this should include the Academy logo animation as the opening and closing sequences, which can be found here.

The Academy logo should always be clearly visible against the background and ideally positioned in the top left corner where possible.

The Dechra logo should always be present in a secondary position. This must be in white or Dechra blue depending on which is clearest against the chosen background. Find out more about how to use the Dechra logo here.

In the case of social media, if the asset is posted from a Dechra account where the Dechra logo is present in a profile picture, it may not be necessary to include the Dechra logo on the artwork if space is restricted. However, if the asset is being posted from an external organisation, or the asset is print based, the Dechra logo must always be included.

Fonts

Fonts should be Poppins and be used as directed by the Academy guidelines.

Colour

Colour should be selected from the Academy brand guidelines.

These colours cannot be combined with the Dechra brand colour palette.

Imagery

Imagery should adhere to the Academy brand guidelines.

If a product or campaign is included, imagery must be relevant to that product or campaign. For example, surgical images should not be used for external treatments such as dermatology. Animal breeds should also be considered.